Welcome to our 3 Part Webinar Series; Selling In a Recession in association with the BPIF.

In this first edition we explore the ‘Changing Role of the Salesperson’ and share practical strategies that equip b2b sellers to navigate a market full of roadblocks.

The key takeaway from our illustrious leader, Mike Wilkinson, is that nobody is buying anything unless there is a compelling need and it is the role of the sales team to create it. At the same time, no business is a charity so it is important that each and every opportunity is qualified as worthwhile pursuing.

See you for Part Two shortly.