If You Are Going To Lose, Lose Quickly
The Definitive Guide to Sales Qualification By Dermot Bradley
SCOTSMAN® - How to Qualify your Sales – Lose Quickly!
The Definitive Guide to Sales Qualification
By Dermot Bradley
In a world of sales methodologies that focus on closing techniques and objection handling, SCOTSMAN® stands apart by addressing the single biggest drain on a salesperson's success: pursuing deals you'll never win.
Written by the creator of SCOTSMAN®
This isn't just another sales book. It's the definitive guide to the one discipline that elite performers master that average sellers ignore—qualification.

- The Science of walking away
- Replicate the actions of the best
- Improve pipeline accuracy and coaching
- Avoid wasting time on unwinnable opportunities
- Unique 3-way qualification process

In a world of sales methodologies that focus on closing techniques and objection handling, SCOTSMAN® stands apart by addressing the single biggest drain on a salesperson's success: pursuing deals you'll never win.
Written by the creator of SCOTSMAN®
This isn't just another sales book. It's the definitive guide to the one discipline that elite performers master that average sellers ignore—qualification.
- The Science of walking away
- Replicate the actions of the best
- Improve pipeline accuracy and coaching
- Avoid wasting time on unwinnable opportunities
- Unique 3-way qualification process
SCOTSMAN® is a real game changer that gives you confidence to better qualify and focus your pipeline
John Dye, Servest
SCOTSMAN® is a real game changer that gives you confidence to better qualify and focus your pipeline
John Dye, Servest