Experts in Pipeline and
Opportunity Management


We help experienced professionals
win political sales

Get in touch

Our Proposition

Founded in 2002, Advance is a training and consulting business and owner of SCOTSMAN®.

For many sales teams, SCOTSMAN® has become the most important planning tool for winning political deals and a valuable time management tool for salespeople, increases selling time and win rates.

Dermot Bradley created SCOTSMAN® and turned sales qualification and pipeline management on its head by introducing the concept of “customer commitments” into the process.

What Makes Us Different

Advance was founded to help companies achieve sales excellence by supporting them in applying rigour to their opportunity management processes and increasing the potential of the leaders and sales teams operating within them.

We recognise that strategy delivers promises, but its people and processes that deliver results. Sales excellence depends upon strong Opportunity Management and key to success is performance management and people development.

Adding Quality and Planning Measures to CRM

In 2016, Advance launched SCOTSMAN® Commitment Manager, a CRM PlugIn for SalesForce and Microsoft Dynamics CRM customers wishing to integrate the power of SCOTSMAN® and Commitment Selling into their operations and re-inforce robust planning and qualification behaviours into their sales teams.

Our Expertise

Advance has experience with customers in a variety of B2B industry sectors, particularly where the sales process is complex and political. This includes Technology, Consultancy, Financial Services, Education, Professional Services, Out sourcing and Manufacturing. 

The Biggest Waste of a Seller's Time
is the Time spent on Sales they Lose

Make a change today

SCOTSMAN® Through the Years

  • 1979SCOTSMAN® created

    Dermot Bradley creates SCOTSMAN®
  • 1979Selling Timetables

    First training course delivered
  • 1980SCOTSMAN® Showstoppers defined

    Showstoppers added as an outcome of SCOTSMAN®
  • 19854 Commitment Tyles defined

    Commitment Selling added to support SCOTSMAN®
  • 1990Hunting Licence!

    The Hunting Licence Commitment is added to the training.
  • 2008IP bought by Advance

    Advance purchases IP from Dermot Bradley who continues as an advisor to the Board.
  • 2012Online Academy Launched

    SCOTSMAN® training now available 24 x 7
  • 2016SCOTSMAN® Commitment Manager Launched

    SCOTSMAN® is embedded into CRM, starting with Salesforce.com