Time Is Your Most Valuable Resource.
SCOTSMAN® Ensures It’s Spent Where It Matters.
Stop wasting time on the unwinnable. Focus it on winning the winnable.
As creators of the renowned SCOTSMAN® methodology, we help sales teams qualify rigorously, sell with commitment, and win the deals that matter.
Explore our Training Programmes and Workshops
SCOTSMAN® Foundation, Commitment Selling Master Class & Leader's Workshops
The Definitive Guide To Qualification
If you are going to lose, lose quickly - but first see if you can win!
Time Is Your Most Valuable Resource.
SCOTSMAN® Ensures It’s Spent Where It Matters.
Stop wasting time on the unwinnable. Focus it on winning the winnable.
As creators of the renowned SCOTSMAN® methodology, we help sales teams qualify rigorously, sell with commitment, and win the deals that matter.
Explore our Training Programmes and Workshops
SCOTSMAN® Foundation, Commitment Selling Master Class & Leader's Workshops
The Definitive Guide To Qualification
If you are going to lose, lose quickly - but first see if you can win!
Helping Sales Teams Use Their Time Where It Matters Most
Sales time is too precious to waste on the wrong deals. Whether you need to upskill your team, embed qualification into daily workflows, or adopt a proven structure, SCOTSMAN® helps you win the right deals — faster.
SCOTSMAN® Training Programmes
Master qualification and commitment selling with proven methodology
- Foundation programmes to introduce SCOTSMAN®
- Masterclass programmes to develop skills to win
- Sales Leadership Coaching & Workshops
- Academy & Gamificaiton to support onboarding and adoption
SCOTSMAN® & Commitment Selling
Understand the science behind qualification excellence
- Complete SCOTSMAN® qualification framework
- Commitment selling principles
- "If you're going to lose, lose quickly" philosophy
- Planning and pipeline management discipline
SCOTSMAN® Sales Enablement
Systematic adoption of SCOTSMAN® methodology in your organisation
- SCOTSMAN® App and qualification tools
- AI Coach technology and integration
- Sales enablement coaching and support
- Performance measurement and review processes
Helping Sales Teams Use Their Time Where It Matters Most
Sales time is too precious to waste on the wrong deals. Whether you need to upskill your team, embed qualification into daily workflows, or adopt a proven structure, SCOTSMAN® helps you win the right deals — faster.
SCOTSMAN® Training Programmes
Master qualification and commitment selling with proven methodology
- Foundation programmes to introduce SCOTSMAN®
- Masterclass programmes to develop skills to win
- Sales Leadership Coaching & Workshops
- Academy & Gamificaiton to support onboarding and adoption
SCOTSMAN® & Commitment Selling
Understand the science behind qualification excellence
- Complete SCOTSMAN® qualification framework
- Commitment selling principles
- "If you're going to lose, lose quickly" philosophy
- Planning and pipeline management discipline
SCOTSMAN® Sales Enablement
Systematic adoption of SCOTSMAN® methodology in your organisation
- SCOTSMAN® App and qualification tools
- AI Coach technology and integration
- Sales enablement coaching and support
- Performance measurement and review processes
Why SCOTSMAN® Works
Be first past the winning post or first out of the race!
This guiding philosophy drives everything we do. SCOTSMAN® isn't just qualification - it's a complete discipline that transforms how sales teams approach every opportunity.
The SCOTSMAN® Difference:
Time-Focused
Commitment-Driven
Evidence-Based
Results-Proven
Core Principle:
Experienced sales professionals know there are only two reasons why a sale was lost:
Either you were outsold
Or you shouldn't have been there in the first place
The solution? Aim to win first and if you cannot, qualify yourself out quickly!
Why SCOTSMAN® Works
Be first past the winning post or first out of the race!
This guiding philosophy drives everything we do. SCOTSMAN® isn't just qualification - it's a complete discipline that transforms how sales teams approach every opportunity.
The SCOTSMAN® Difference:
Time-Focused
Commitment-Driven
Evidence-Based
Results-Proven
Core Principle:
Experienced sales professionals know there are only two reasons why a sale was lost:
Either you were outsold
Or you shouldn't have been there in the first place
The solution? Aim to win first and if you cannot, qualify yourself out quickly!
Common Sales Challenges
Forecasting & Pipeline
Issues
Inaccurate forecasts, stalled deals, time wasted on unwinnable opportunities
Solution: SCOTSMAN® Qualification Training + Methodology
Inconsistent Team Performance
Some reps excel while others struggle, no common qualification approach
Solution: SCOTSMAN® Training Programmes + Enablement
Poor Qualification
Discipline
Chasing every opportunity, no systematic approach to qualification
Solution: SCOTSMAN® Methodology + Training + Tools
Common Sales Challenges
Forecasting & Pipeline
Issues
Inaccurate forecasts, stalled deals, time wasted on unwinnable opportunities
Solution: SCOTSMAN® Qualification Training + Methodology
Inconsistent Team Performance
Some reps excel while others struggle, no common qualification approach
Solution: SCOTSMAN® Training Programmes + Enablement
Poor Qualification
Discipline
Chasing every opportunity, no systematic approach to qualification
Solution: SCOTSMAN® Methodology + Training + Tools
Impact For Every Stakeholder
Every level of your organisation deserves clarity and confidence:
For The Board:
- Predictable, consistent reliable sales forecasts
- Clear levers to drive sales productivity
- Aligned people, processes, and systems
For Sales Leaders:
- Quality data focused on real buying signals
- Forensic pipeline understanding
- Improved CRM adoption with fact-based knowledge sharing
For Sellers:
- Robust qualification based on customer outcomes
- Focused time management on winnable deals
- Replication of best practices for bigger, faster wins
Using SCOTSMAN® has revolutionised sales and sales management here at LINKFRESH. It is quick to use and gives far better visibility of every deal we are working. Fundamentally, it changes the sales team's behaviour, making them prepare for meetings, where they ask the right questions, listen to the answers, and know what commitments they are going to ask for. The result is a shared plan with the prospect that in turn leads to great improvements in our ability to forecast deals
Andy Makeham, CEO, LINKFRESH Software Ltd
Customer Stories Learn More
Impact For Every Stakeholder
Every level of your organisation deserves clarity and confidence:
For The Board:
- Predictable, consistent reliable sales forecasts
- Clear levers to drive sales productivity
- Aligned people, processes, and systems
For Sales Leaders:
- Quality data focused on real buying signals
- Forensic pipeline understanding
- Improved CRM adoption with fact-based knowledge sharing
For Sellers:
- Robust qualification based on customer outcomes
- Focused time management on winnable deals
- Replication of best practices for bigger, faster wins
Using SCOTSMAN® has revolutionised sales and sales management here at LINKFRESH. It is quick to use and gives far better visibility of every deal we are working. Fundamentally, it changes the sales team's behaviour, making them prepare for meetings, where they ask the right questions, listen to the answers, and know what commitments they are going to ask for. The result is a shared plan with the prospect that in turn leads to great improvements in our ability to forecast deals
Andy Makeham, CEO, LINKFRESH Software Ltd
SCOTSMAN® 3-Step Journey
1
2
3
Foundation - Master Sales Qualification
Establish scientific qualification as the cornerstone of sales
Development - Excellence in People and Process
Transform individual skills into organisational excellence through proven training
Scale - Technology Integration and AI Coach
Embed sustainable success through process alignment and technology
SCOTSMAN® 3-Step Journey
1
Foundation - Master Sales Qualification
Establish scientific qualification as the cornerstone of sales
2
Development - Excellence in People and Process
Transform individual skills into organisational excellence through proven training
3
Scale - Technology Integration and AI Coach
Embed sustainable success through process alignment and technology
The Definitive Guide To Qualification
Dermot Bradley's complete book, "If You Are Going To Lose, Lose Quickly"
- Complete SCOTSMAN® methodology overview
- Real-world qualification frameworks
The Definitive Guide To Qualification
Dermot Bradley's complete book, "If You Are Going To Lose, Lose Quickly"
- Complete SCOTSMAN® methodology overview
- Real-world qualification frameworks
Read what customer say about us Learn More