Aggregation of Marginal
Improvements

Sir David Brailsford said: "It’s important to understand the ‘aggregation of marginal gains’. Put simply, how small improvements in a number of different aspects of what we do can have a huge impact to the overall performance of the team... If you break everything down involved with riding a bike, and improve it by 1%, there is a significant increase when you put them all together.

This approach can be applied to Sales.

Selling is not a problem it’s a process. When it’s not a process, it’s a problem.

Our White Paper, Aggregation Of Marginal Improvements, highlights:

  • The quality of your selling process governs the quantity of your sales
  • The quality of selling skills governs the quantity of your leads and conversions
  • The quality of your sales management governs the quantity of the business you write
  • Higher quality results in improved revenues, reduced costs and increased profit.

Improving the quality of the sales process, how this process is managed and giving sales people the right skills and behaviours delivers increases in sales velocity and results.

You win more sales, win bigger sales, win more profitable sales and win them more quickly.

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